NASHVILLE ZOO SETS NEW ATTENDANCE RECORD
Jan 4 2012 NASHVILLE, TENN.
For the third consecutive year, Nashville Zoo has set a new all-time annual attendance record with 648,034 visitors in 2011. Zoo memberships also saw an increase with 28,276 households representing more than 120,000 individuals.
"We are deeply appreciative of the support we received from the community in 2011," said zoo president, Rick Schwartz. "More than 40 percent of the 2011 attendance came from our zoo members, meaning local families are increasingly recognizing the value of the zoo and visiting time and time again."
In addition to overall attendance, the Nashville Zoo broke the monthly attendance record in March and set a new single-day attendance record in the zoo's history at Eggstravaganzoo, with 10,398 visitors at the annual egg hunt.
Plans for 2012 include the opening of DinoTrek, a new exhibit featuring 16 animatronic dinosaurs in a hidden forest of the zoo.
"Dinosaurs are one of the great mysteries of our time and are very popular with both kids and adults," said Schwartz. "We believe this unique exhibit will certainly help to further increase our attendance and bring new visitors to the zoo in 2012."
Through the use of state-of-the-art technology, the zoo will bring to life some of the world's most popular dinosaur species, including the Brachiosaurus and Tyrannosaurus Rex. DinoTrek opens March 16 and runs through the end of July.
For more information about Nashville Zoo, please call 615-833-1534 or visit www.nashvillezoo.org.
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