MEMPHIS, TN – April 23, 2019 – The Memphis Botanic Garden announced a three-year initiative to upgrade its gardens, grounds, and Visitor Center along with other initiatives to improve guest satisfaction and long term financial security. Called Nourish GreenPrint: 2021, this effort is outgrowth of an April 2018 three year-strategic plan.
Led by three honorary co-chairs: City of Memphis Mayor Jim Strickland; Harry Goldsmith of the Goldsmith Family Foundation; and Judy Edge, Corporate Vice President of Human Resources at FedEx, the $6 million GreenPrint is divided into two investment areas, each in support of the garden’s three strategic priorities:
• Delivering World-class Horticultural and Learning Experiences
• Excellence in Operations
• Sound Financial Health
Investment One focuses on an improved Visitor Experience and includes initiatives to transform the Visitors Center, further enhancements to Hardin Hall, expanded parking and safety features as well as improved way-finding and interpretive signage. In addition, the creation of two new “reserve funds” is envisioned; The Fund for Gardens and Grounds and The Fund for Buildings and Infrastructure will help position the Garden for long-term financial stability.
Investment Two is centered on creating even more dynamic educational efforts and increased access for all. Our current Delta Heritage and Wildflower Woodlands gardens will receive an infusion of new resources, and Memphis Botanic Garden is currently creating a brand new garden, called the Urban Home Garden which will demonstrate small-space gardening options for the average homeowner or apartment dweller. The Fund for Expanded Educational Opportunities will allow the Memphis Botanic Garden to increase their reach beyond the current 40,000 school children who visit the garden each year while a new Innovation Fund will set the garden up to attract and retain the next generation of gardeners, students, families, horticulturists, and tourists.
Early supporters to the Nourish GreenPrint: 2021 effort include: AutoZone; First Tennessee Foundation; International Paper; The Assisi Foundation of Memphis; The Day Foundation; and The Goldsmith Family Foundation.
The Assisi Foundation of Memphis, as a part of its commitment, has made their $250,000 gift contingent upon the Garden raising $3 million toward its $6 million goal. As of today, the garden has raised $2.55 million with a gap of $450,000 to earn the Assisi Foundation challenge.
When complete Nourish Greenprint: 2021 will invest an additional $6 million to leverage the previous more than $13 million in capital investments that have created a historic transformation of the Memphis Botanic Garden over the past 10 years.
For more information, contact Michael Allen, Executive Director, at 901-636-4101 or email@example.com.
About The Memphis Botanic Garden
The Memphis Botanic Garden is a not-for-profit 501(c) (3) organization dedicated to being an exemplary center for horticulture and environmental enrichment. Serving over 40,000 school-aged children annually, and hosting 225,000 visitors each year, Memphis Botanic Garden strives to enhance lives by connecting people with nature, increasing awareness and appreciation of our environment.
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Hillary Cox, Marketing Manager