MEMPHIS, TN – June 5, 2019 – The AutoZone Liberty Bowl announced six-year contract extensions with three key partners: AutoZone, the Southeastern Conference and the Big 12 Conference. Long-time Title Sponsor AutoZone has agreed to extend its contract as the Title Sponsor of the AutoZone Liberty Bowl through the 2025 bowl game. The Bowl’s new SEC and Big 12 deals will also continue through the 2025 season.
AutoZone has been the Title Sponsor of the AutoZone Liberty Bowl since 2004. This year’s AutoZone Liberty Bowl marks AutoZone’s 16th year as the Title Sponsor of the AutoZone Liberty Bowl – making it one of the longest-tenured Title Sponsors in the bowl industry. Prior to becoming the Title Sponsor of the AutoZone Liberty Bowl, AutoZone was a Presenting Sponsor of the Bowl for 10 years.
The AutoZone Liberty Bowl will continue to partner with the Southeastern Conference and the Big 12 Conference for the next six years. The SEC and Big 12 deals with the AutoZone Liberty Bowl will continue through the 2025 season. The new conference agreements continue the AutoZone Liberty Bowl’s current partnership with the SEC that has been in effect since 2006 and the current relationship with the Big 12 that began in 2014.
The 61st AutoZone Liberty Bowl game will be played 2:45 p.m. CT Dec. 31, 2019 and televised by ESPN.
For ticket information, call the AutoZone Liberty Bowl at 901-795-7700 or visit www.libertybowl.org.
About AutoZone Liberty Bowl
The AutoZone Liberty Bowl is the 7th oldest college football bowl game in the country and is celebrating its 61st year in 2019. Started in Philadelphia, PA in 1959, the AutoZone Liberty Bowl has been held annually at Liberty Bowl Memorial Stadium in Memphis, TN since 1965. The game has featured 62 different universities, four Heisman Trophy winners and college football coaching legends such as Paul “Bear” Bryant, Lou Holtz, Tom Osborne and Steve Spurrier. Current SEC coaches Kirby Smart and Dan Mullen have coached in the AutoZone Liberty Bowl, as well as current Big 12 coaches Mike Gundy, Matt Campbell and Gary Patterson.
The AutoZone Liberty Bowl has paid out well over $100 million to universities across the country in support of higher education.
The AutoZone Liberty Bowl annually attracts thousands of out of town visitors and generates a local economic impact of $25-30 million. The Bowl has brought more visitors to Memphis than any other single event.
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