FRANKLIN, Tenn. – A record 1.51 million visitors were welcomed to Williamson County in 2017, a six percent increase from 2016’s record-breaking mark of 1.43 million visitors. This marks the third consecutive year that Williamson County has outpaced the national average for tourism growth, which in 2017 was 2.6 percent across the nation.
Last year, two new hotel properties opened in Williamson County in addition to the launch of several new tourism products, including the Masters & Makers Trail that connects the county’s distilleries, breweries, and winery. Additional contributions to the visitation increase include the largest Pilgrimage Music & Cultural Festival to date, along with steady increases in meetings and conventions booked in the county along with youth and amateur sports tournaments.
In 2017, Franklin and the communities of Williamson County gained notable national attention when they were named among the “Best Places to Travel,” by Matador Network, “Best Place to See Fall Foliage,” in Travel + Leisure, and among “Most Charming Southern Vacations in the US,” by TripAdvisor.
The outlook for visitation in 2018 is also encouraging. TripAdvisor named Franklin among its “30 Top USA Cities to Visit in 2018;” Reader’s Digest ranked Franklin No. 1 on its list of “Best Small Town Weekend Getaways You Need to Book ASAP;” and Southern Living has named Franklin among the “South’s Prettiest Towns” and Leiper’s Fork in its compilation of the “17 Best Small Towns in the South for a Romantic Getaway.” Additionally, six hotel properties have opened or are scheduled to open in 2018, along with the addition of signature restaurants to Franklin’s iconic Main Street such as O’ Be Joyful and Biscuit Love and new signature destinations like 231 Public Square.
The visitor count was compiled by tourism and travel research company D.K. Shifflet & Associates. Additional economic impact and employment figures from tourism to Williamson County will be released by the Tennessee Department of Tourist Development later this year.
Photo credit: Terry Wyatt
About Visit Franklin
Visit Franklin is the public brand name of the Williamson County Convention & Visitors Bureau. Visit Franklin is the official destination marketing organization for Franklin and the unique communities of Williamson County, Tennessee. Visit Franklin stimulates economic growth through the promotion of travel and tourism assets such as history, music, attractions, and entertainment, the arts, and events to visitors from around the world. For information on Franklin and Williamson County, visit us on the web at www.VisitFranklin.com.