Anakeesta Announces Lumina Enchanted Night Walk Experience

GATLINBURG, Tenn. (May 24, 2022) – Today, Anakeesta announced a brand-new, nighttime
immersive experience with Canadian-based multimedia entertainment studio, Moment Factory.
The Lumina Night Walk will be the first of its kind in the United States. The stellar journey of
discovery will offer the City of Gatlinburg a new nighttime offering unlike anything else in the
country. Anakeesta guests will embark on a journey to discover the illuminating wonder of the
stars and connect to an imaginative world through the magic of projections, lighting, and music.

“As one of Tennessee’s premier destinations, we strive to bring innovative adventures to our
guests and we are thrilled to introduce an incomparable nighttime experience to the country,”
said Bob Bentz, Founder and Managing Partner of Anakeesta. “Families and guests of all ages
will be captivated by the spectacular state-of-the-art special effects, enchanting storytelling, and
more surprises.”

Anakeesta will transform an undeveloped section of the 80+ acre park into an outdoor, multimedia
world that awakens the imagination as described by the creative production studio.
Moment Factory’s award-winning experiences are internationally known and have been
commissioned by organizations such as the Singapore Zoo with Rainforest Lumina and the
town of Whistler, Canada with Vallea Lumina.

“We are excited to collaborate with Anakeesta, this momentous partnership marks the first
Lumina Enchanted Night Walk in the United States and the 15th of an international series,” said
Jonathan St-Onge, General Manager of Moment Factory. “Our unique moments of wonder
inspire visitors to experience the outdoors like never before. This transformation will enhance
the natural beauty of the Smoky Mountains and reflect the dazzling night sky. We hope this
fantastical outdoor adventure sparks a new interest in Tennessee for visitors.”

“Anakeesta’s continued investment with the Lumina Night Walk will give Gatlinburg visitors an
exciting and innovative entertainment option in the evening,” said Mayor Mike Werner of
Gatlinburg. “This experience will continue to add to the many reasons that visitors will have to
choose Gatlinburg as their vacation destination.”

Guests are encouraged to follow Anakeesta on social media and sign up for emails as the
adventure park reveals more details including the name and theme of the Lumina Night Walk,
ticket sale dates, annual member sneak previews, and more.

MEDIA CONTACT:

Andrea Alava
Andrea@theRumbleBuzz.com