TENNESSEE MAKES GIFTING VACATIONS EASY THIS HOLIDAY SEASON WITH TRAVEL-INSPIRED TOY CATALOG

From Dollywood to Grand Ole Opry, Tennessee’s First-Ever Toy Catalog Brings Iconic Attractions to Your Living Room

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Nashville, Tenn. – Tennessee is making it easy to give the gift of travel this holiday season. Taking a page from the time-honored tradition of making your holiday wish list from a toy catalog, the Tennessee Department of Tourist Development unwrapped its first-ever toy catalog made for travel today—“Tennessee Playcation.” While 100,000 families will find the catalog in mailboxes this week, printable versions are now available for download at www.Tennesseeplaycation.com.

Kids can select toy builds inspired by 25 of Tennessee’s biggest attractions including Pigeon Forge’s Dollywood, Memphis Zoo, Chattanooga’s Ruby Falls, Bristol Motor Speedway, Navitat Knoxville, Nashville’s Grand Ole Opry and more. In addition to the collectible toy builds, the catalog offers 88 pages of fun and games to keep kids entertained on a road trip.

“More than ever, we know parents want to gift their kids memorable experiences and yet they still want something to unwrap,” said Mark Ezell, Commissioner, Tennessee Department of Tourist Development. “Tennessee Playcation bridges the gap and makes it easy to do both in a fun, kid-inspired package that is the first holiday catalog of its kind.”

Developed by advertising agency VMLY&R, Tennessee Playcation is part of a larger holiday campaign hitting key markets this fall to spotlight family attractions across the state.

“Tennessee Playcation” follows the state’s award-winning 2019 campaign, “Kid Reviewed.” The department introduced special wearable technology called the Laugh Tracker to scientifically prove where kids have the most fun by measuring laughs and heart rate. In addition to the data, reviews were recorded and posted at www.Kidreviewedtn.com to help parents make kid-informed decisions.

Follow the conversation on social using #TNToyCatalog. For more Tennessee travel inspiration, visit TNvacation.com and follow TNvacation on Facebook, Instagram, YouTube, Twitter and Pinterest.

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Media Contacts:

Amanda Murphy, Communications Director
Amanda.murphy@tn.gov

Jill Kilgore, Sr. Manager, Communications
Jill.kilgore@tn.gov

Alli Lapps, Manager, Communications
Alli.lapps@tn.gov