Dollywood’s Flower & Food Festival Opening Day

WHAT: Dollywood’s Flower & Food Festival Opening Day

WHEN: Friday, April 23 (Park opens at 10 a.m.)

WHERE: Park in Dollywood’s Lot G (Preferred Parking)

NOTES: To ensure a Dollywood media guide is available to meet you or your team, please let us know your arrival time and coverage plans for the day. Our goal is to have a team member stay with you for the duration of the event to assist in arranging interviews and any other special requests. All dayparts can be accommodated from early morning live shots through afternoon and evening newscasts. 

Dollywood celebrates the opening of the Flower & Food Festival presented by Covenant Health on Friday, April 23. This media day serves as the perfect opportunity for journalists to cover the event as guests experience the festival’s opening day.

Dollywood’s Flower & Food Festival delights guests with more than half-a-million brilliant flowers making up numerous displays created by tremendously-talented horticulturists. This event is blooming with fun and discovery around every corner, thanks to larger-than-life floral depictions including a butterfly umbrella, various animal scenes and even Dolly’s mother quilting the Coat of Many Colors. Guests also are greeted by a stunning visual upon arrival as hundreds of colorful umbrellas are suspended above Showstreet to create a dazzling “Umbrella Sky.”

In addition to the beautiful flowers, culinary creations abound with a menu full of items inspired by spring in the Smokies. Among the new offerings in 2021 is the Flower & Food Festival Dining Pass, which allows guests to partake in multiple items at a number of culinary locations during the event.

Entertainment also is a major component of this year’s festival thanks to a number of performances and shows. Festival headliners are featured inside DP’s Celebrity Theater every Friday, Saturday and Sunday during the event. These headliners represent contemporary Christian artists, Southern gospel groups and other fresh and inspirational acts and include Matthew West, Big Daddy Weave, I AM THEY, Rebecca St. James, Sidewalk Prophets, the Rhett Walker Band, Triumphant Quartet and more.

RSVP:  Via email to Dollywood PR Director Wes Ramey at wramey@dollywood.com. For more information, please call 865-428-9484.