FACE Announces “Guy Fieri’s Downtown Flavortown” Official Opening

JOHNSON CITY, Tenn. (March 7, 2022) – FACE Amusement Group has announced the official opening of Guy Fieri’s Downtown Flavortown  (2655 Teaster Lane Suite 100) at the Mountain Mile Shopping Complex located in Pigeon Forge, Tennessee. In partnership with famed chef, author, and Emmy Award-winning television personality Guy Fieri, the impressive 43,000-square-foot family entertainment center that is destined to become a “must do” option for Pigeon Forge visitors and locals alike will officially open its doors on March 8, 2022, with a media event and VIP party following later in the year. 

The 300+ seat restaurant will showcase Fieri’s famous culinary combinations featuring Guy Fieri’s Downtown Flavortown features a 14-lane Duck Pin bowling alley; over 10,000 square feet of state-of-the-art arcade games ranging from redemption to virtual reality and beyond; a full-service tropical Tiki bar; a photo opportunity in front of an iconic 1968 Chevy Camaro, and many options for private parties. Downtown Flavortown is FACE Amusement’s seventh establishment in Pigeon Forge, Tennessee. Additional properties include Arcade City, Rockin’ Raceway, Big Top Arcade, 7D Dark Ride Adventure, in addition to Chicken Guy! Gatlinburg and Arcade City Gatlinburg, both of which opened in 2021. 

“No matter where you go in this great country, I can put ya’ on the road to Flavortown, real deal food and good times, that’s what I’m all about. But there’s one experience that I’ve been saving for a special time and place. I’m talking next level, go big or go home, the ultimate party. And I’m bringing the great people of Pigeon Forge with me … to Downtown Flavortown. Scratch made food, craft cocktails, tiki bar, bowling, gaming … you name it, we’re bringing it!” said Guy Fieri.

“This is a perfect pairing of a chef-focused restaurant with a family entertainment center, and a natural extension of our relationship with Guy Fieri and his team,” said Bucky Mabe, CEO of FACE. “Only the ultimate explorer of all-American flavor could mash-up this ridiculously exciting range of unexpected combinations that will be sure to turn a family night out into lifelong memories.” 

The menu will showcase Guy Fieri’s award-winning dishes, craft beers and cocktails. Among the favorites will be Trash Can Nachos served Motley Que BBQ-style in a tin tower stuffed with corn tortilla chips, house-made pork, cheddar cheese, black beans, cilantro, pico de gallo and more. Also on the menu will be the award-winning Bacon Mac ’N’ Cheeseburger, with crispy applewood bacon, six cheese mac ‘n’ cheese, onion straws, LTOP (lettuce, tomato, onion and pickle), SMC (super melty cheese) and donkey sauce, all stacked on a garlic-buttered brioche bun. In addition, a full premium bar will include an extensive selection of liquors, wines, and bottled and craft beers. Chef Guy’s craft cocktails will feature worldwide bestsellers like the Caliente Margarita, Tattooed Mojito, and Guy’s Famous BBQ Bloody Mary. 

For more information on Guy Fieri’s Downtown Flavortown visit www.DowntownFlavortown.com. For more information on FACE Amusement Group, visit www.faceamusement.com or call (423) 477-4619.  For more information on the Mountain Mile visit www.mountainmilepigeonforge.com. 

About FACE Amusement Group
FACE Amusement Group owns and operates a growing collection of entertainment experiences with locations throughout the United States. Specializing in good, clean, family fun, their unique amusement portfolio includes Arcade City, Big Top Arcade, Rockin’ Raceway Arcade, 7D Dark Ride Adventure, LuLu’s Beach Arcade and Mountain of Youth Ropes Course, The Branson Coaster, The Mirror Maize, while their growing hospitality side of the business includes Guy’s Branson Kitchen and Bar as well as Chicken Guy! Locations in Nashville and Gatlinburg, Tennessee. With games of skill and rides that thrill, crazy mazes and racetrack blazes, FACE Amusement Group showcases the newest interactive technology as families and friends compete for the ultimate prize – memories that will last a lifetime. In addition to providing exceptional entertainment options, the company’s core values of Faith, Attitude, Consistency and Excellence (FACE) drive its wide-reaching philanthropic efforts, including the unique Bear Hugs program. For every stuffed bear plush toy won in a FACE Amusement claw machine, the company donates another bear to a local charity. To date, FACE Amusement Group has donated nearly 10,000 stuffed bears to a variety of charities. FaceAmusement.com

About Guy Fieri 
Chef, restaurateur, New York Times Best Selling author and Emmy Award-winning TV host, Guy Fieri, is one of the world’s most recognizable and influential culinary stars.  In 2019, Guy received a star on the celebrated Hollywood Walk Fame, a rare feat for a chef. Guy began his love affair with food at the age of ten, selling soft pretzels from a three-wheeled bicycle cart he built with his father called “The Awesome Pretzel Cart.”  After selling pretzels and washing dishes for six years, Guy earned enough money to pursue his dream of studying abroad in Chantilly, France, where he gained a profound appreciation for international cuisines and further strengthened his passion for food.  He returned to the US and graduated from the University of Nevada Las Vegas with a degree in Hospitality Management.  Upon his graduation, Guy jumped headfirst into the restaurant business, ultimately opening his own casual dining concepts in Northern California. In 2006, Guy won Food Network’s popular television competition show, “Next Food Network Star” and was awarded his own series, the Emmy nominated “Guy’s Big Bite.”  Since that time, Guy has created a thriving culinary empire as host of top-rated TV shows including the iconic, Emmy-nominated “Diners, Drive Ins & Dives,” “Guy’s Grocery Games” and “Guy’s Ranch Kitchen.” Additionally, Guy and his team at Knuckle Sandwich, LLC, have opened over 75 restaurants around the world.  On land and at sea, from the Las Vegas Strip to the Atlantic City Boardwalk, from South Africa to Colombia and from Costa Rica to Dubai, Guy’s culinary creations are enjoyed globally, every day.

About The Mountain Mile & Tower Shops
The Mountain Mile & Tower Shops is an unprecedented development project which will completely reshape the retail, restaurant, lodging, and attraction scene of Pigeon Forge and the region. With over 1 mile of road frontage and 174+ acres in total, this is a project of national significance. It is located along Teaster Lane between Wears Valley and Jake Thomas Roads in the heart of Pigeon Forge, surrounded by the Cal Ripken Experience baseball tournament park, Leconte (convention) Center, and “The Island” …all just minutes from Dollywood! For additional info please visit www.mountainmilepigeonforge.com. 

Media Contacts:

Kim Dettwiller Burton

615-330-5656

kimdb@faceamusement.com

Andrew Bledsoe

423-483-8553

Andrewb@faceamusement.com