Opry Entertainment Launches Exclusive Artist-Curated Merchandise Line with Little Big Town

NASHVILLE, Tenn. – Opry Entertainment and Opry member group Little Big Town took friends and family to the “boondocks” earlier this week to celebrate the debut of their exclusive artist-curated merchandise line.

The line, which features a collection inspired by lyrics in Little Big Town’s hit song, “Boondocks,” is part of a retail collaboration between Opry Entertainment and the CMA/ACM Vocal Group of the year. Three additional collections, each inspired by Little Big Town’s music, will be announced throughout the year.

As revealed in a special Opry House backstage launch party, the merchandise collection celebrates the southern living that inspired one of Little Big Town’s biggest hits. The members of Little Big Town – Karen Fairchild, Kimberly Schlapman, Phillip Sweet and Jimi Westbrook – were on hand before their finale performance on Tuesday's Grand Ole Opry to talk about the inspiration and personal stories behind the collection which includes apparel, leather goods, jewelry, and totes, among other items.

The merchandise collection is exclusively available on Opry Entertainment websites www.ryman.com and www.opry.com and in Opry Entertainment retail stores in Nashville.

The launch of the collection marks the latest of several recent milestones for Little Big Town. Earlier this year, their new album, The Breaker, debuted No. 1 on the Billboard Top Country Albums chart and No. 4 on the Billboard 200, marking the group’s fourth Top 10 project on the Billboard 200 chart. The album features their current hit at country radio, “Happy People” as well the two-week No. 1 single, “Better Man.” The group is also currently in the middle of its 2017 residency at Opry Entertainment’s lauded Ryman Auditorium, in celebration of the venue’s 125-year history.

For more information on residency dates, visit www.LittleBigTown.com.

About Opry Entertainment


Opry Entertainment®, a division of Ryman Hospitality Properties (NYSE: RHP), is a producer of multi-media entertainment experiences with primary interests in location-based entertainment and television and stage production. Based in Nashville, Tennessee, its core business segments include the world-famous Grand Ole Opry®, the historic Ryman Auditorium®, and legendary radio station 650 AM-WSM. 

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For Opry Entertainment

Dixie Owen  / Schmidt Relations /  615 440 6171 dixie@schmidtpr.com 

Jessie Schmidt / Schmidt Relations / 615 491 7988 jessie@schmidtpr.com

For Little Big Town:

Jennifer Vessio / Jennifer.g.vessio@gmail.com