“Tennessee on Me” Tourism Campaign Expands to Include Tri-Cities

Governor Lee Invites Travelers to See “Tennessee on Me” in Surprise Announcement with Country Superstar Brad Paisley

NASHVILLE, Tenn. – July 14, 2021 – Announced today by Gov. Bill Lee and the Department of Tourist Development, the state tourism campaign “Tennessee on Me” expanded to include Tri-Cities. As the cities surrounding the state’s fifth commercial airport, hotels in Bristol, Johnson City and Kingsport have been invited to participate in the campaign alongside Chattanooga, Knoxville, Memphis and Nashville. The state partnered with superstar Brad Paisley during the busy July 4th travel weekend to announce it would offer 10,000 free airline vouchers to travelers who purchase of a 2-night hotel stay at TennesseeOnMe.com.

“We are pleased with the early success of this campaign intended to bring dollars into the state and help our businesses get back on their feet,” said Commissioner Mark Ezell, Tourist Development. “Gov. Lee and our department are pleased to add Bristol, Johnson City and Kingsport so that our state’s fifth commercial airport can serve as a point of entry for travelers, and the businesses, restaurants and attractions in surrounding communities are considered as visitors make their travel plans.”

“Tennessee on Me” is open to residents in all 50 states including Tennesseans and runs through Sept. 15 or while supplies last. To date, nearly 1,200 room packages have been sold and that number is expected to grow as visitors make travel plans to experience the state’s unparalleled live music, sporting events, foodie festivals, fall leaf peeping and holiday road trips. Reservations require bookings during nights which have been difficult to fill because of the decline in conventions, business travel and international visitors.

“Tennessee On Me” supports tourism growth statewide:

Tourism is the state’s second leading industry and revenue generated by the industry supports the entire state budget. In 2019, tourism generated $1.92 billion in state and local tax revenue.
Tennessee is open to residents in all 50 states as well as international travelers.
Unlike a traditional campaign, “Tennessee on Me” delivers the ability to track impact with an immediate, non-refundable investment in Tennessee hotels.
Airline tickets are only purchased as room packages are sold.
Hotel packages must be purchased via TennesseeOnMe.com to qualify.

10,000 Airline Vouchers Up for Grabs When Travelers Book a Trip to Tennessee

Watch HERE

Photos for media use only here

NASHVILLE, Tenn. – July 4, 2021 – Tennessee Governor Bill Lee and country superstar Brad Paisley are teaming up to launch “Tennessee on Me” a nationwide campaign to promote Tennessee tourism. “On me” offers 10,000 free airline vouchers to four key Tennessee airports – Nashville, Memphis, Chattanooga, and Knoxville – with the purchase of a 2-night stay at TennesseeOnMe.com.

The new tourism campaign was announced by Paisley today on Twitter following banter about his new single “City of Music” which inspired the campaign. Paisley is set to perform tonight at “Let Freedom Sing! Music City July 4” in Nashville.

“Tennessee is known around the world for its music, scenic beauty and iconic attractions,” said Tennessee Governor Bill Lee. “We’re ready for people to come back to Tennessee ‘on me,’ to enjoy live music all over the state created by our talented musicians and songwriters like Brad Paisley.”

“‘City of Music’ is a love letter to Nashville and a tribute to all the pilgrims that come to this great city,” said superstar Brad Paisley. “I’m more excited than ever that live music is back in Tennessee– and bigger than ever.”

Governor Lee’s budget designated $2.5 million to promote tourism through $250 digital gift cards from Delta Airlines, American Airlines and Southwest Airlines for travel to Tennessee. The promotion aims to give away 10,000 digital gift cards to visitors who book a 2-night hotel stay to Tennessee cities Nashville, Memphis, Knoxville and Chattanooga.

While participants will fly into four major airports, tourism across the state is encouraged. Find travel inspiration and trip ideas at tnvacation.com. More than 60 hotels are participating in the campaign.

Plan a trip, Book a Stay, Claim a Voucher

Visitors must book a 2-night minimum stay at participating hotels, including at least one night of the stay between Sunday-Wednesday.
The visitor will choose their destination city (Nashville, Memphis, Chattanooga or Knoxville), their hotel of choice in the city and which airline voucher they prefer (Delta, American or Southwest Airlines).
Visitors can book from July 5 – September 15, 2021, and must travel between July 11 – December 30, 2021.
All promotion reservations can be booked through www.TennesseeOnMe.com, which details FAQs, restrictions and additional information.
All hotel package reservations are pre-paid at time of booking and are non-refundable.
One airline voucher is available per hotel package (not per person). Other terms and conditions apply.

Tourism is the state’s second largest industry and is experiencing a resurgence as hotels, restaurants and attractions are seeing their highest growth since the pandemic. Tourism generated $23 billion in domestic and international travel spending, resulting in $1.92 billion in state and local tax revenue in 2019. Tourism is vital to restoring the state’s economic health and recovery and this campaign will help fuel travel and visitor spending to the state.

Sample tweet: Your music-filled vacation is now playing! Tennessee has 10,000 airline vouchers up for grabs at TennesseeOnMe.com #TNonMe #NowPlayingTN

Follow the conversation on social media:

#TNonMe

#NowPlayingTN

About the Tennessee Department of Tourist Development

Tennessee is the home of the blues, bluegrass, country, gospel, soul, rockabilly and rock ‘n’ roll-delivering an unparalleled experience of beauty, history and family adventure, infused with music that creates a vacation that is “The Soundtrack of America. Made in Tennessee.” Explore more at tnvacation.com and join other Tennessee travelers by following “tnvacation” on Facebook, Twitter, Pinterest, Instagram and YouTube or “Tennessee” on Snapchat.

MEDIA CONTACTS:

Amanda Murphy, Tennessee Dept. of Tourist Development

Amanda.murphy@tn.gov or 615-927-6081

Jill Kilgore, Tennessee Dept. of Tourist Development

jill.kilgore@tn.gov or 615-927-1320

Mary Katelyn Price, Tennessee Dept. of Tourist Development

Marykatelyn.price@tn.gov or 615-351-2334