Six-Episode Series Spotlights Local Makers through Branded Video Content
FRANKLIN, Tenn. – Visit Franklin has launched a new marketing campaign highlighted entirely with aspirational content focused video. In the inaugural six-episode series titled, Made To Be Makers, the “Makers” who cultivate the creative culture that permeates Franklin and Williamson County, Tennessee are spotlighted.
The short stories will be promoted across all of Visit Franklin’s marketing channels, including the new website VisitFranklinFilms.com, and used as advertisements across the U.S. Visit Franklin Films will be an ongoing project focused on sharing captivating stories from across Williamson County.
The decision to create a purely content-based campaign ties directly back into the vision of Visit Franklin as an organization to “inspire the world to visit Williamson County.”
The components of Visit Franklin’s Made To Be Makers series include six short stories from:
Chef McConnell shares how his story started with a cast iron skillet from his grandmother, then was inspired by a movie premiere at the Franklin Theatre before evolving into owning three restaurants along Main Street and being invited to cook at the famed James Beard House.
Music is a central part of the creativity around Franklin, and much of it is produced on guitars shaped by the hands of Blom. He shares the inspiration behind his dedication to the craft of making world-class music instruments.
Meek shares the story of how Five Daughters Bakery, and its famed 100 Layer Donut that has drawn national acclaim, was inspired by family and why they don’t drift far from the roots of the Franklin community.
More than just makers of incredible coffee, the Behan’s share how they create a sense of community and how they have been called to cultivate a creative environment for those looking to connect.
Ainsworth shares how Franklin inspires the enchanting aromas that are the cornerstone of her wildly successful hand poured candle operation that now creates custom scents across the globe.
Cowart, who has been named the most influential photographer on the internet, is passionate about two things, creating and helping others. He shares how being in Franklin and the creative artists that make up the community inspire his passion.
Visit Franklin Films launches on VisitFranklinFilms.com, YouTube, as well as through social media and various online destinations. The Made To Be Makers series and additional upcoming film series will be managed and produced by Visit Franklin and local filmmaker Ryan Smith.
ABOUT THE WILLIAMSON COUNTY CONVENTION & VISITORS BUREAU
The Williamson County Convention & Visitors Bureau is the official destination marketing organization for Franklin and the unique communities of Williamson County, Tennessee. The WCCVB stimulates economic growth through the promotion of travel and tourism assets such as history, music, attractions, entertainment, the arts, and events to visitors from around the world. For information on Franklin and Williamson County, visit us on the web at VisitFranklin.com.